Friday, February 1, 2008

We know what you viewed last summer...

Yesterday, Suzanne Levinson of The Miami Herald and themiamiherald.com had an infinite amount of advice for our class. The most intriguing thing she spoke on was about how well the newspapers know their online readers. New technology is allowing newspapers sites to follow the three most important aspects of site navigation: papage views, visits, and visitors. Newspapers are able to track what stories people are reading and how they navigate from page to page.

By usung this technology, newspapers are able to simplify the news reading process. They are also able to keep visitors on their site for a longer period of time. This is just another example of how the interactivity of he internet is allowing for the simplification of news reading.

No comments: