"Increasingly, people know what happened the day before the day before."
Yesterday, L. Gordon Crovitz, former Wall Street Journal publisher and Dow Jones vice-president spoke at his alma mater, the University of Chicago, on the future of journalism. The bulk of his speech focused on how traditional newspapers utilize the full capacity of the Internet if they hope to maintain readers and increase profits. Crovitz continued by pointing out how few students actually read print versions of newspaper. Students prefer online news because of their comfort with the new technology and especially because of its timeliness. By the time they read something in a newspaper it is already old news because they saw it on the internet first.
The most interesting point he made was on the newspaper industry's need to use print media as a complement to the online edition. Crovitz pointed out that the Internet is generally best at providing up to date information while print editions are best for in-depth reporting. Newspapers must accept that they no longer serve the same role they did 10 years ago and stop trying to gain readership by giving readers the same coverage of events they’ve seen online.
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